The short version
- Your answers never leave your device. Scoring happens in your browser and the result is encoded as ten digits in the page URL.
- There is no database of answers and no account, profile or login. The only record kept is one line per purchase, described below.
- While you are taking the test, your progress is saved in your own browser’s local storage and cleared when you finish.
- If you buy the Unflatter Deep Report, your email address is processed so the link to your report can be sent to you.
- One cookie exists: a functional, HttpOnly cookie that remembers this browser has paid. No advertising or tracking cookies are set.
- Nothing is ever sold, rented or used to build a profile of you.
Who is responsible
The controller for the processing described here is Benjamin Lipošek, a natural person in Slovenia. For anything in this policy, including a request to exercise your rights, start at support@unflatter.com — we aim to reply within two business days. Purchase and billing data is held by Lemon Squeezy as merchant of record; use the contact details on your receipt for those requests.
- Controller
- Benjamin Lipošek
- Address
- Benjamin Lipošek, SloveniaPostal address available on request via the contact page
- Privacy contact
- support@unflatter.com
Lemon Squeezy is the merchant of record for purchases and acts as an independent controller for the payment itself — it needs your billing data to take the payment, invoice you and account for tax. Its own privacy policy governs that part.
Taking the test
Your answers
The fifty items, the scoring rules and the norms are all shipped to your browser as part of the page. Your answers are scored there. They are not transmitted to the server, not logged and not stored anywhere we can reach.
Your result
When the test finishes, your five raw scores are encoded into a ten-digit code — two digits per trait — and you are sent to an address like /results?r=4238263229. That code is the whole result. Because it sits in the URL, it is part of the request your browser makes for the page, so it can appear in ordinary web server logs alongside the request. It is not stored anywhere else — buying a report is the one exception, and that is covered below — it is not linked to your name, and it cannot be turned back into your individual answers.
Anyone you give the link to can see the result, which is what makes results shareable. If you would rather nobody else saw it, do not share the link.
Saved progress
So that a closed tab does not cost you six minutes, your answers so far and your position in the questionnaire are written to your browser’s local storage under the key unflatter.progress.v1. Progress saved under a previous product name is still read once, then rewritten under that key. This stays on your device, is never sent to us, is deleted automatically when you finish the test, and can be removed at any time by clearing site data in your browser.
Share images
When a result link is posted somewhere that generates a preview, the preview image is drawn on our server from the same ten-digit code in the link. No extra data is involved, and nothing is stored to produce it.
Buying a report
The Unflatter Deep Report is sold through Lemon Squeezy as merchant of record. You enter your email address, billing country and payment details on their checkout; we never see or receive your card number.
After a successful payment, this is what reaches us and what we do with it:
- Your email address, used to send you the link to your report and, if you ask for it later, to send that link again.
- The ten-digit result code the purchase was made for, so the right report is unlocked.
- The order reference from Lemon Squeezy, which is what tells us a payment has already been handled.
Those three things are written to a small purchase ledger — one line per order, holding the order reference, the result code, the time, whether it was refunded, and your email address as a one-way HMAC rather than as text. It does two jobs: payment providers retry their notifications, so the ledger stops you being emailed the same link five times, and it is how a link can be rebuilt later for someone who asks for it again. Because the address is hashed, the file can answer “what did this address buy” but cannot be read as a list of customers or used as a mailing list.
The email itself is handed to an email delivery provider to send. We do not build a mailing list from purchase addresses, and you will not receive marketing from us: the only emails we send are the ones that deliver or resend what you bought.
Getting your link back
The resend page asks for the email address used at checkout, asks the payment provider which paid orders exist for that address, matches them against the purchase ledger, and emails the links to that same address. The response you see is identical whether or not any purchase exists, so the page cannot be used to find out whether somebody bought a report.
Server logs and security
Like every website, this one is served by infrastructure that records technical request data: IP address, the page requested, the referring page, the browser user agent and a timestamp. These logs exist to keep the service running and to investigate abuse. We do not use them to identify individuals or to build profiles.
To stop a single client hammering checkout, unlock or resend, the server keeps a short lived counter in memory keyed to the requesting IP address. It holds nothing else, and it disappears within minutes and on every restart.
Practical security measures: the site is served over HTTPS, access to a paid report is granted by a cryptographically signed token rather than a guessable identifier, the unlock cookie is HttpOnly so scripts cannot read it, and there is no store of answers to breach in the first place.
Analytics
If analytics is switched on for this deployment, it is a privacy-preserving, cookieless product (Plausible or Umami) that counts page views and a handful of funnel events — test started, test completed, checkout started, purchase completed. It sets no cookies, stores no identifiers on your device, does not follow you across sites, and produces aggregate counts rather than records about individuals. Your answers, your result code and your email address are never sent to it.
No analytics script is loaded at all unless the deployment has one configured, and we do not use advertising networks, retargeting pixels, session recording or heatmaps.
Legal bases for processing
For people in the EU, the EEA and the UK, the GDPR requires a legal basis for each purpose:
- Performance of a contract — processing your email address and payment reference to deliver the report you bought and to resend the link on request.
- Legitimate interests — keeping the site available and secure, preventing abuse and fraud, and understanding aggregate traffic. The interest is running a small service reliably; the impact on you is minimal because none of it identifies you.
- Legal obligation — tax and accounting records connected to sales, which are kept by Lemon Squeezy as the seller of record.
Taking the test needs no legal basis from us at all, because we do not process anything: it happens in your browser.
How long anything is kept
- Answers and results: not retained at all. They exist in your browser and in the link you hold.
- Saved test progress: on your device until you finish the test or clear site data.
- Delivery emails: retained by the email provider for a short period for delivery and troubleshooting, then deleted according to their retention schedule.
- Payment records: held by Lemon Squeezy for as long as tax and accounting law requires, typically several years.
- The purchase ledger: kept while the service runs, so purchases are not delivered twice and links can be re-sent. It holds order references, result codes and hashed email addresses.
- Server logs: kept for a short period by the hosting provider, in line with their standard retention.
International transfers
Our providers may process data outside your country, including in the United States. Where data leaves the EEA or the UK, the transfer relies on the safeguards those providers put in place — standard contractual clauses, and adequacy decisions where they apply. Their privacy policies, linked above, set out the detail.
Your rights
Depending on where you live, you have rights over personal data: access to it, correction, deletion, restriction, objection, portability, and the right not to be discriminated against for exercising them. Start at support@unflatter.com and we will deal with it within the statutory deadline, which is one month in the EU and the UK. If your request is about a purchase, include the email you paid with and use the contact details on your Lemon Squeezy receipt as well — they hold the billing record.
If you are unhappy with how we handled a request, you can complain to your data protection authority — in the EU, the authority where you live or work; in the UK, the Information Commissioner’s Office. We would rather you gave us a chance to fix it first.
Children
Unflatter is intended for people aged 16 and over. It is not directed at children, and we do not knowingly process children’s data. If you believe a child has bought a report, tell Lemon Squeezy using the receipt and see support@unflatter.com — we will refund it and remove what little we hold.
Changes to this policy
When the product changes, this policy changes with it — most likely when a provider is added or replaced. The date at the top always reflects the current version, and material changes will be summarised there rather than slipped in quietly.